Meta & Google Ads for Australian Local Businesses

Sound familiar?

Stop boosting posts and hoping.

There are four ways local businesses burn money on marketing. You've probably met at least one.

The $50 boost

Fifty bucks into "Boost Post". Three likes — one's your mum's mate. Zero calls. The boost button is how Meta makes money off people in a hurry: wrong goal, wrong audience, nowhere for the click to land.

Real campaigns, real targeting — built to make the phone ring, not collect likes.

The big agency

$3,000+ a month, a 12-month contract, and a different junior "account manager" every quarter. You've heard the story: locked in for a year while they do the bare minimum the contract allows.

$497/month, month-to-month. The bloke who builds your ads answers your call.

The mate's cousin

Ran your ads "cheap", got nothing, disappeared — and kept the login. Now your ad account, your pixel and your history are locked in someone else's name.

Everything gets built in your name from day one. Sack me tomorrow, keep the lot.

AND THE BIG ONE: THE LEAD-SELLING APP

You pay per "lead" — and that same lead gets sold to three of your competitors at the same time. Owners call it what it is: a race to the bottom. Your "exclusive" enquiry has four quotes by lunchtime, the cheapest operator wins, and the app clips the ticket either way. That's not marketing. That's an auction — and you're the product.

My ads put your name, your number, your suburb in front of the customer. When the phone rings, it only rings for you.

Here's the truth nobody selling ads will say out loud.

Most "marketing" sold to small businesses is a jargon fog with one job: hiding the only number that matters — what a customer costs you. Reach, impressions, engagement, brand lift… that's the sound of your money being walked out the door in a nice suit.

Here's how I run it instead: every dollar you hand Meta or Google is an employee on trial. The ones that bring back paying customers keep their job and get their mates hired. The ones that don't get fired Friday. No sentiment, no excuses, no "give it six months to build awareness."

Customers, or the ad dies. That's the whole religion.

	Lead-selling app	Big agency	TuckitTech
Who the customer calls	You + 3 rivals	Their tracking number	You. Only you.
What it costs	Monthly sub + per-lead fees	$2,500+/mo, quoted on a call	$497 / $897 / $1,497. Printed right here.
Contract	Terms that auto-renew	12-month lock-in common	None. Cancel with a text.
Who owns the accounts	They do	Usually they do	You do. In your name.
Whose brand gets built	The app's	Theirs	Yours — your name, your suburb.

Comparisons are of common published market structures, not any one company's current offer — always check current terms yourself.

Build My Free Game Plan →See exactly what I'd run for your business — free

Who runs your ads

Meet Michael — the bloke who actually does the work.

Michael

Founder · The Tuckit Tech Group · Illawarra, NSW

📞 Call: 1300 882 548

You get Michael. Not a call centre.

No account managers. No offshore team. No hand-offs. I also build websites for Aussie local businesses — which matters here, because an ad is only as good as the page it lands on. The ads make your phone ring; the landing page makes them want to.

Most business owners I talk to reckon the ads work — it's the blokes selling them they don't trust. Fair enough. That's why everything on this page is priced, printed, and cancellable by text.

Word of mouth is king — no argument from me. Ads are how you feed it while it compounds: every good customer an ad brings you becomes the next two that word-of-mouth brings you free.

THE STRAIGHT-ANSWER PLEDGE

"I treat your ad budget like it came off my own card. If an ad isn't paying for itself, I cut it — no ego, no excuses. And I'll never promise you 47 customers by Friday. Anyone who does is reading you a script."

How it works

The Tuckit Job-Flow System.

You wouldn't quote a job without measuring up. I don't spend a dollar of your money before recon. Here's the system, start to finish:

Recon

I research your industry, your suburbs and your competitors — including pulling up the actual ads they're running right now. Meta's Ad Library is public; most owners have never seen it. Your campaign gets built around your season too — a pool shop and a tax agent don't peak in the same month.

You get: screenshots of your competitors' live ads + what's working in your area

Build

Campaigns, targeting, ad creative and words — built around your real business, in your ad account, with tracking wired properly so every dollar is measured from the first click.

You get: ads you approve before they spend a cent

Launch

Ads go live on the platforms picked for your business and budget. Google catches people searching for you right now; Meta puts you in front of locals on Facebook and Instagram before they search.

You get: a text when you're live

Cut the losers

Every week I look at what's bringing callers and what's burning budget. Losers get killed, winners get the money. This is the part "set and forget" agencies skip.

You get: a budget that keeps getting sharper

Report straight

Once a month you get one page: what I spent, what rang, what booked, what I'm cutting next. Dollars and customers. If you ever see the word "impressions" from me, invoice me back.

You get: the truth, monthly

Build My Free Game Plan →Step 01 done free — competitor recon included

Honest expectations

What actually happens when.

Anyone promising a flood of customers on day one is lying to you. Here's the real shape of it.

Week 1 — recon done, ads live

Tracking on from click one

Google search ads can catch people already looking for your service within days. Facebook and Instagram start learning who bites.

Weeks 2–4 — first callers

Losers cut, winners fed

The phone starts. We learn what your market clicks on, kill what doesn't work, and move the money to what does.

Months 2–3 — the target

First quoted job → first regular

The win looks like this: one or two good customers pay for the whole thing, and one of them turns into a regular. That's the target. Not "reach".

THE SCOREBOARD

New book, no numbers to show yet — and I won't invent any. The first quarter's real results get published right here: wins and losers, in dollars. If another agency shows you a wall of five-star reviews, ask them which ones are real. Mine will be — or the space stays empty.

What's one missed customer actually costing you?

Average job / customer value $800

Calls or customers you miss a week 2

Walking past you, every year

$83,200

That's just your numbers multiplied out — no magic, no "industry data". One $450 customer a week is $23,400 a year.

The Starter plan is $497 a month. You do the division.

Management plans

What it costs. Actually written down.

Every big agency makes you book a call to hear a price. Here's mine, in public. For reference: big US agencies publish $2,000–$2,800 a month for this exact work. I'm one bloke without an office tower — you pay $497.

Single Platform

$497/mo

Meta (Facebook + Instagram) or Google — whichever fits your business best.

1 platform: Meta or Google
Campaign build & launch
Ad creative & words
Weekly loser-cutting
One-page monthly report — customers & dollars

Build My Free Game Plan →

Most businesses start here

Growth

$897/mo

Meta + Google together — caught when they search, remembered when they scroll.

Both platforms: Meta + Google
Everything in Single Platform
Retargeting campaigns
Conversion tracking setup
Fortnightly deep optimisation

Build My Free Game Plan →

Full Coverage

$1,497/mo

Meta + Google, plus your own landing page and weekly attention — the complete engine.

Both platforms: Meta + Google
Everything in Growth
Priority management
Custom landing page
Weekly deep optimisation

Build My Free Game Plan →

Plus your ad budget — what Meta and Google charge for the clicks. It goes from your card, straight to them. I never touch it, never mark it up, never clip it. We'll set a sensible starting spend for your business and area in the Game Plan.

THE KEEP-WORKING GUARANTEE

If your ads are live and your phone hasn't rung with a real customer enquiry in the first 30 days, I don't shrug and email you a report. I keep rebuilding and running your campaign — and I don't charge another management fee until it rings.

Two conditions, printed right here, not in fine print: you approve your ads within 48 hours, and someone answers the phone when it rings.

— Michael, TuckitTech

Cancel with one textNo 12-month fine print. No "see a Justice of the Peace". No sneaky debits after you leave. Text me "stop" and the next month never gets billed. No prepaid-card tricks needed here.

Your name on the ad accountMeta and Google accounts opened in YOUR name. Your money goes from your card straight to them. The page, the pixel, the numbers: yours. Sack me tomorrow and keep the lot.

Reported in customers and dollarsOne page a month: what I spent, what rang, what booked, what I'm cutting next. If after 60 days the numbers say ads aren't right for your business, I'll say so and stop.

One more thing: I take one business per industry, per area. I'm never running your ad budget against a competitor's in the same suburb. First in gets the patch.

01 / THE SCROLL

Your customer is on their phone right now

Every night, your next customer scrolls past hundreds of posts. Most local businesses aren't there. The ones who are, own the suburb. (Everything on this phone is a demo — built to show you the machine.)

02 / THE AD

An ad that doesn't look like an ad

Built around your real work, your suburb, your offer — designed to stop the thumb mid-scroll and earn the tap. You approve every ad before it spends a cent.

03 / THE LANDING

They land somewhere built to convert

Not a slow homepage from 2014. A fast, focused Tuckit-built page with one job: turn interest into a phone call. That's the websites arm of the same team.

04 / THE CALL

Your phone rings. A real local, ready to book.

Not a shared lead. Not a form-fill gone cold by Tuesday. A customer in your suburb who saw your ad, hit your page, and rang your number direct. This is the moment the whole system is built for.

05 / THE JOB

Booked. That's the whole point.

From a stranger scrolling to a booking in the calendar. And when it lands, you'll know exactly which ad paid for itself — because every call is tracked back to the ad that caused it.

06 / THE PROOF

No "trust me". Just logins.

Your own dashboard — every call and booking, tagged to the ad that caused it
The ad account in your name — you see every dollar, because it's your card
My own ads are public in Meta's Ad Library — look me up any day you like
A monthly report in customers and dollars. Not "impressions".

Dan & Rob Tree Specialists — live Tuckit build Foxall Plumbing — live Tuckit build

DEMO

Local Community Board

Anyone know why the servo on the corner is closed again?…

Marketplace

Second-hand trailer, good condition…

Footy Tips Group

Round 17 tips are up lads

Footy Tips Group

Round 17 tips are up lads

Emergency plumber. At your door fast.

Fixed-price quotes · Licensed & insured · Your suburb

✓ Same-day✓ Fixed price✓ 5-star local

📞 Call Now

📞

Incoming call — Sat 7:02 pm

A real local, ready to book…

✕✓

✓

Job booked — Tuesday, 7:00 AM

Hot water repair · Corrimal · straight off the ad

Demo flow — your business, your bookings.

YOUR DASHBOARD — DEMO

Job booked — Tue 7:00 AM · Hot water repair, CorrimalFrom: Google ad "Emergency" · every dollar tracked

Call — Sat 7:02 PM · 4 minFrom: Facebook ad "Blocked drains" · quoted next day

This month, at a glanceEvery dollar, every call, every booking — tagged to its ad

Demo data. Your real dashboard = your real numbers.

The free bit — genuinely free

The Free Job-Flow Game Plan.

Yours in 7 days. Worth $495 — that's 3–4 hours of my recon at normal rates, not a made-up number. Not "a free chat": a researched plan for your actual business, yours to keep whether you hire me or not.

JOB-FLOW GAME PLAN — [YOUR BUSINESS], [YOUR SUBURB]

COMPETITOR ADS FOUND

CAMPAIGN MAP

BUDGET & WHAT I'D CUT

The ads your competitors are running in your suburb right now — pulled from Meta's public Ad Library, screenshots included
A one-page campaign map — who to target, what the ad says, where the click lands
The budget that makes sense for your business and area — and what I'd cut
The maths: 3–4 hours of recon and mapping at my normal rate is $495. Yours: $0.

Why free? Fair question.

"Straight up: I don't have ad case studies to wave at you yet. My website clients are live and linked on this page — the ads side is new. So instead of asking you to trust claims I can't back, I do the first chunk of work for nothing. If the plan's good, you'll know exactly who to hire. If it's not, it cost you nothing and you keep it anyway."

Hate forms and phone calls? Text PLAN to 0401 722 721 and I'll take it from there.

Step 1 of 4~30 seconds

What kind of business do you run?

What's the #1 thing stopping the phone ringing?

Where do I send your Game Plan?

Enter a first name and a valid Aussie mobile (04xx xxx xxx).

No spam, no list-selling, no cold calls. You booked this — that's the only reason I ring back.
I call you back the same day, 7am–7pm AEST.

Last one — roughly what's an average customer worth to you?

✓

Done. Your Game Plan is in the build queue.

Want it faster? Ring me now — I'll start it while we talk.

📞 1300 882 548

I call you back the same day (7am–7pm AEST) I pull your competitors' live ads + map your campaign You get the one-pager — keep it either way

Quick version (no JavaScript): name, mobile and business below, then submit.Build My Free Game Plan →

Straight answers

Questions, sorted.

Is this like hipages or the lead-selling apps?

No — the opposite. Lead-selling apps sell one customer's enquiry to several businesses at once, and you race to the bottom on price. My ads make your phone ring. Only yours. No per-lead fees, no shared "exclusive" enquiries, no auction.

What's the catch with $497 — why so much cheaper than other agencies?

No catch — no office tower, no sales team, no account managers between you and the person doing the work. Big US agencies publish $2,000–$2,800/month for the same platforms and the same tools. My overheads don't demand that. Yours shouldn't pay for it.

Why not just boost posts myself?

You can — the boost button is how Meta makes money off people in a hurry. Wrong objective, wrong audience, no landing page, no tracking. Owners tell me they "spent a fair bit and kept getting clicked out by competitors." That's settings, not fate — and it's what I'm for.

What about tyre-kickers?

Two filters: targeting aimed at people ready to book, not browse — and weekly cutting of any ad that keeps attracting browsers instead of buyers. Nobody needs more "enquiries" from people collecting five quotes with no intention of booking. CUT THE LOSERS applies here too.

What's the difference between the management fee and ad spend?

The management fee pays me to build, run and sharpen your campaigns. The ad spend is what Meta and Google charge to show the ads — billed by them, to your card, from your own account. You set the budget and can change it any time. I never touch it or mark it up.

How much do the ads themselves cost for a local business in Australia?

Depends on your industry, your suburbs and the competition — that's the honest answer. Anyone quoting you a number before researching your area is guessing. Your free Game Plan gives you the real picture for your patch and a sensible starting budget, so you decide with actual information.

Am I locked into a contract?

No. Month to month. Text me "stop" and the next month never gets billed — no notice periods, no exit forms, no sneaky debits after you leave. And because everything's in your name, it all stays with you.

What happens to my ads if I quit?

Nothing dramatic. The account's yours, the page is yours, the pixel and every scrap of data is yours. You could hand it all to the next operator tomorrow. That's the point.

Aren't leads just leads?

No. A click isn't a customer. I measure this in booked work and dollars — calls and bookings tracked back to the ad that caused them. Anyone reporting "reach" to a small business owner is hiding something.

Meta or Google — which one for my business?

Google catches people searching for your service right now — gold for urgent needs: plumbers, locksmiths, emergency repairs. Meta (Facebook + Instagram) puts you in front of locals before they search — gold for visual businesses like salons, landscapers and food. Most local businesses do best with a mix. Your Game Plan tells you which one first, and why.

Can you build the page my ads land on, too?

Yes — that's the websites arm of TuckitTech. The ad and the page it lands on, built by the same bloke, pulling in the same direction. Ask about it on your Game Plan call.

Been cold-called about "Google Guaranteed"?

Local Services Ads — the green "Google Guaranteed" tick — doesn't operate in Australia. Anyone ringing to sell you it is lying to you. Hang up. (And no, I don't sell it either — nobody in this country can.) While we're at it: I will never cold-call you. The only reason I'll ever ring is that you asked me to — right here.

Your Phone. Ringing. With Real Jobs.

Stop boosting posts and hoping.

The $50 boost

The big agency

The mate's cousin

Meet Michael — the bloke who actually does the work.

Michael

The Tuckit Job-Flow System.

Recon

Build

Launch

Cut the losers

Report straight

What actually happens when.

Tracking on from click one

Losers cut, winners fed

First quoted job → first regular

What's one missed customer actually costing you?

What it costs. Actually written down.

Single Platform

Growth

Full Coverage

Your customer is on their phone right now

An ad that doesn't look like an ad

They land somewhere built to convert

Your phone rings. A real local, ready to book.

Booked. That's the whole point.

No "trust me". Just logins.

Emergency plumber. At your door fast.

The Free Job-Flow Game Plan.

What kind of business do you run?

What's the #1 thing stopping the phone ringing?

Where do I send your Game Plan?

Last one — roughly what's an average customer worth to you?

Done. Your Game Plan is in the build queue.

Questions, sorted.

You've scrolled this far.